Vitale Signal

Independent consulting with Dino Chicago area

Get found. Follow through. Know what’s working.

I help small businesses connect their website, customer follow-up, and business data, so it’s easier to explain what you do, keep up with inquiries, and see which efforts bring in customers. Start with the problem that matters most, then build from there.

Discuss your project Explore how I can help

01Services

Three services. Start with any one.

Each service can be engaged on its own. They become more useful when they’re connected, but you don’t need all three to begin. Every engagement starts the same way: understand the problem, agree on a manageable scope and what success looks like, then do the work.

  1. 01Get found.

    Websites & Local Visibility

    “People can’t find us, or our website doesn’t explain why they should contact us.”

    I make it easier for customers to find your business, understand what you offer, and get in touch. That can mean a new site or landing page, or improving the one you have: clearer service pages, a layout that works on a phone, and contact paths that actually reach you.

    This covers search foundations, not ongoing SEO campaigns or link building. No one can honestly guarantee rankings, and I won’t.

    Typical deliverables

    • Website and landing-page builds with clearer service messaging
    • Mobile layout and usability fixes
    • Working inquiry forms and contact paths
    • Google Business Profile review, accurate service areas, and basic on-page search setup

    Connects to the restGives every visitor a clear path from finding you to contacting you.

  2. 02Follow through.

    Lead Follow-up & Business Automation

    “Requests come through different places, and keeping up takes too much time.”

    I help you keep every inquiry in one place and cut down repetitive work, with systems your team can keep running. Often that starts with a CRM, which is simply a shared place to track contacts, inquiries, and next steps, connected to your website so new requests land there on their own.

    Reminders and drafts keep a person in control. Nothing contacts your customers automatically unless we’ve agreed on it, and I only build what can be supported reliably.

    Typical deliverables

    • CRM setup with the fields and stages you actually use
    • Website-to-CRM connections and new-inquiry notifications
    • Follow-up reminders, email templates, and scheduling handoffs
    • Simple written instructions and a walkthrough
    Where AI can help

    For suitable tasks, AI can summarize an inquiry, prepare a draft reply for your review, find information in approved internal documents, or help with recurring reporting. A person stays in the loop. Any account access, automatic sending, or use of business information is agreed first.

    Connects to the restMakes sure the inquiries your website brings in get a timely response.

  3. 03Know what’s working.

    Analytics & Growth Decisions

    “I’m spending time and money on marketing, but I don’t know what deserves more attention.”

    I help you see where inquiries come from, how they move from request to estimate to booked job, and what to improve next. For most businesses that starts with a simple scorecard, not a custom dashboard. More advanced reporting comes later, if the data and the decisions justify it.

    Tracking is never perfect. I’m clear about what the data can and can’t show, and about the difference between an inquiry, a qualified opportunity, and a customer.

    Typical deliverables

    • Tracking plan and setup
    • Lead-source reporting and simple marketing scorecards
    • Campaign and website analysis
    • Prioritized recommendations, with periodic reviews where they fit

    Connects to the restShows where the process works, where information is missing, and what deserves attention next.

02Approach

Illustrative workflow Not a client case study

One inquiry, followed all the way through.

Here’s how the three services could work together for a hypothetical HVAC company. Most clients start with a single step. This shows why connecting them is useful, not what every business needs.

  1. Website

    Clarify the website

    Repair services and service areas are easy to find, so the right customers ask for a quote.

  2. Follow-up

    Route every request

    Quote requests from the site go into one shared contact pipeline instead of scattered inboxes and notes.

  3. Follow-up

    Notify and remind

    The owner gets a notification and a follow-up reminder, so a response doesn’t depend on someone remembering.

  4. Analytics

    Track the stages

    Requests, estimates, and booked jobs are recorded where reliable data is available.

  5. Analytics

    Review and adjust

    A regular review shows which sources and services are producing worthwhile opportunities, and what to change.

Connected this way, each request has a clear next step, and each decision has some evidence behind it.

A hypothetical example for illustration. It doesn’t describe a completed project or predict results.

03Working together

A clear process, whatever you start with.

You work directly with me, from the first conversation through the handover. Strategy is part of every step, not a separate phase.

  1. Understand

    Identify the business problem, how things work today, and the outcome you want.

  2. Focus

    Agree on a manageable scope, the deliverables, and what success will look like.

  3. Build and connect

    I implement the agreed website, workflow, or measurement work, and we review it together.

  4. Hand over and improve

    You get clear instructions. We look at the evidence available and decide what comes next.

04About

Strategy and the hands-on work, from the same person.

I’m Dino, an analytics leader and independent consultant based in the Chicago area. Vitale Signal is my independent practice.

My work sits where business priorities meet practical implementation. I’m comfortable thinking through the strategy, and just as comfortable building the page, setting up the pipeline, or fixing the tracking myself. When we work together, you can expect:

  • Direct collaboration with the person doing the work
  • Plain-language communication, with no jargon to decode
  • Measurement that answers a real question, not reporting for its own sake
  • Systems sized to your business that your team can keep using
  • Recommendations specific enough to act on

I also work with marketing teams that need practical measurement, reporting, workflow improvements, and implementation support.

05Contact

Tell me what’s getting in the way.

You don’t need a finished brief. A short email covering three things is plenty:

  • What your business does
  • What’s getting in the way
  • Any timing that matters
Start an email

Or write to

dino@vitalesignal.com